Raring past the competition in the album-equivalent unit model, what’s notable-and tells us everything about how consumer habits have changed over time-is the disparity between Thug and the former Commodore’s “pure sales.”ĭespite resoundingly attracting more album-equivalent units than Richie’s Hello From Las Vegas project, only 5,142 of those came from pure sales. As the curtain closed on the first week, he’d racked up an imposing total of 127,508, besting his nearest competitor in Motown legend Lionel Richie by over 60,000. Unveiled less than a week after its announcement, the numbers reveal the extent of Thugger’s growing hold over his audience. To cite a recent example, we need only look as far as Young Thug’s latest opus So Much Fun. Engulfed by jargon and insider terminology, these numbers can seem inaccessible to any layman that doesn’t work in the algorithmic side of the music biz, thus prohibiting fans from gauging the success that their favorite artists are really obtaining. Muddled in the convoluted world of Apple Music, Spotify, Tidal and others, these companies vie for market dominance while today’s biggest stars struggle to make up the deficit in revenue once afforded to their predecessors. The music industry is fraught with uncertainty. Once the be-all and end-all of prosperity, sales are no longer the forthright metric of success. Ever wondered what "album-equivalent" units and "pure sales" were all about? We've got you covered.
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